I had the distinct pleasure - or is it schadenfreude?- of hearing a talk by Gilbert Cloyd, CTO of
Procter & Gamble (be
sure to click
that hyperlink and surf around there)who discussed P&G's "
Connect + Develop" "strategy."
They basically outsourced 50% of their R&D budget,... to what effect?
Well, they got cool packaging for Hugo Boss cologne.
But Charmin toilet paper still is a problem if you've got a 1 gallon per flush toilet last time I checked.
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