Crux will compete with Rolling Stone?????

I thought Ed Brayton was just being hyperbolic when he said "Crux off to a bad start."

But, uh, he's right.

This website is merely the first phase of our project. Coming soon is an ambitious full-color print publication that will extend our reach and compete with the likes of Rolling Stone and the New York Times for the minds of the American public.

We are determined to supply a high-quality alternative to the principle tastemakers of our target demographic, young adults aged 25 to 45. But as evidenced by our look and content, we are also a creative and trailblazing entity in our own right, the embodiment of a fresh and radical perspective on culture that is gaining adherents by the day.

Rolling Stone? Who gets to be P.J. O'Rourke? Heck, he's a conservative, for void's sake, why don't they get him? How about Hunter S. Thompson? Will Norm Geisler take that role?

Who gets to be Maureen Dowd of the NY Times? Greg Koukl?

On their "articles" area, I see they've tackled the big issues of the day. Burning Man? You might as well pick up the youth crowd with the Great Leader's Glorious Juche Idea, that's so passe.