One thing the film has done in Hollywood is make the money people stand up and take notice. One was Rupert Murdoch at Fox, who called his execs on the carpet and asked them why they passed on "The Passion." They made the excuse that everybody passed and that the movie was a fluke. Murdoch corrected them by saying the audience is not a fluke, and if you build movies for them, they'll come, and he said he wants to see Fox put out more faith-based movies. Fox owns Zondervan, so Murdoch suggested an adaptation of "The Purpose Driven Life," [which is being made].
and my jaw dropped a bit... so I had to get corroboration...
and sure enough... Zondervan is part of the "Children's Books Group."
You can't make this up.