The secret of Apple's success lies in its embrace of a Zen Buddhist principle that expresses the power of nothingness, according to consumer trend strategist Jeff Yang.In an article for SFGate today, Yang explores how Steve Jobs "out-Japanned Japan," but the article really focuses on how Apple beat Sony.Jobs was obsessed with Sony -- he apparently kept a collection of Sony letterhead -- and he understood that the company's success lay in its ability to create iconic products that did one thing really well.Trinitron -- not the first color TV, but the brightest. Walkman -- listen to music anywhere. PlayStation -- games with immersive graphics.Yang notes that the Zen Buddhist concept of ma, loosely translated as "space," expresses this concept perfectly, and Jobs has been a student of Zen since the 1970s.But somewhere along the way, Sony lost sight of this concept. It now follows trends like 3D TV as quickly as it can and tries to be everything to everybody -- movie company, record company, computer company.
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